Apple just shocked the world with four new iPhone 17 models, including the paper-thin iPhone 17 Air that’s slimmer than most pens. The tech giant’s biggest launch of 2025 brings stunning new colors, powerful cameras, and prices that cross ₹2 lakh for the first time in India.
Quick Takeaways
- iPhone 17 Air becomes world’s thinnest phone at just 5.6mm thick
- Four new models launched: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
- Bold new colors include Cosmic Orange and Deep Blue for Pro models
- Prices start at ₹82,900 in India, with top model crossing ₹2.29 lakh
- Pre-orders begin September 12, sales start September 19
Apple’s Biggest Phone Shake-Up in Years
Apple’s “Awe Dropping” event on September 9, 2025, delivered exactly what its name promised. The company unveiled four new iPhone 17 models that mark the biggest design change in years, with CEO Tim Cook calling the iPhone 17 Air the “biggest leap ever for iPhone”.
The star of the show is undoubtedly the iPhone 17 Air, measuring just 5.6mm thick – thinner than most pens on your desk. Despite its ultra-slim profile, Apple packed in pro-level performance with the A19 Pro chip and promised up to 40 hours of video playback.
Revolutionary Design Meets Powerful Performance
The iPhone 17 series brings major upgrades across the board. The standard iPhone 17 now features a larger 6.3-inch display with ProMotion technology, doubling the starting storage to 256GB. All models get the new A19 chip series, with Pro models sporting the more powerful A19 Pro.
Camera systems received significant boosts, with the iPhone 17 featuring a 48MP dual-fusion system that’s four times more powerful than the iPhone 16. The Pro models pack three 48MP cameras including an 8x optical zoom telephoto lens.
“iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
Eye-Catching Colors That Turn Heads
Apple ditched subtle tones for bold new colors this year. The iPhone 17 comes in five colors: Black, Lavender, Mist Blue, Sage, and White. The iPhone 17 Air offers four sophisticated shades: Space Black, Cloud White, Light Gold, and Sky Blue.
The Pro models steal the show with three striking finishes: Cosmic Orange, Deep Blue, and Silver. The orange finish represents a major departure from the Pro line’s traditionally muted palette.
Price Reality Hits Indian Wallets Hard
iPhone 17 pricing marks a significant jump, with the Pro Max 2TB variant becoming the first iPhone to cross ₹2 lakh in India at ₹2,29,900. Here’s the complete pricing breakdown:
- iPhone 17: ₹82,900 (256GB), ₹1,02,900 (512GB)
- iPhone 17 Air: ₹1,19,900 (256GB), ₹1,39,900 (512GB), ₹1,59,900 (1TB)
- iPhone 17 Pro: ₹1,34,900 (256GB), ₹1,54,900 (512GB), ₹1,74,900 (1TB), ₹2,29,900 (2TB)
- iPhone 17 Pro Max: ₹1,49,900 (256GB) and higher
Market Impact and Competition Heat
The iPhone 17 launch comes as Apple faces stiff competition in artificial intelligence and trade tensions. However, analysts praised Apple’s approach of focusing on hardware innovation rather than just AI features.
“Apple’s iPhone 17 Air was the standout announcement, showcasing the company’s effort to demonstrate its ability to differentiate through design,” noted Gadjo Sevilla, an analyst at Emarketer.
What Happens Next for iPhone Fans
Pre-orders for all iPhone 17 models begin Friday, September 12 at 5:30 PM IST, with devices hitting stores on September 19. The phones will launch in 22 additional countries on September 26.
Apple also previewed iOS 26, bringing new features to enhance the iPhone 17 experience. The company continues its push toward eSIM-only devices, with the iPhone 17 Air leading this transition.
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The iPhone 17 series represents Apple’s boldest move in years, combining ultra-thin design with powerful performance. Whether the premium pricing will resonate with Indian consumers remains to be seen, but Apple has certainly set a new benchmark for smartphone innovation.
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