Ronnie Fieg didn’t need to ask twice.
When Kith Sopranos announced its holiday 2025 lineup — Kithmas, as the brand calls it — the headliners were Nike, Birkenstock, and Toy Story. Big names. Safe bets. But the piece that got people talking landed on December 22nd. It was the Kith Sopranos capsule, and it came with Michael Imperioli in the campaign wearing a photo tee of his own younger face.
That image alone was enough.
The Drop That Fieg Made Personal
The Kith for The Sopranos collection released through Kith’s Monday Program on December 22, 2025 — available in-store, online, and through the Kith Sopranos App at 11 AM across New York, London, and Paris.
The clothes themselves are classic Kith shapes: a varsity jacket, a Nelson hoodie, a range of vintage tees. What changes is what’s printed on them. Paulie Walnuts. Carmela. Adriana. Christopher Moltisanti as a young man, frozen in time on a cotton jersey. The locations are there too — Satriale’s Pork Store, and the Bada Bing!, the fictional strip club that became one of the most recognizable fictional addresses in American culture.
The fabrication runs on premium cotton jersey and fleece, cut slightly oversized. Every detail in the graphics comes from the actual show — not licensed stock art, not generic logo work. You can feel that in the result. This is a collection made by people who watched the series, not just people who own the rights to it.
Beyond the clothes, Kith Sopranos pushed the capsule into home and lifestyle territory. Brass Zippo lighters with laser engraving. A Bada Bing! keychain and car freshener. A vinyl slip mat. A ceramic mug printed with the show’s title sequence. A commemorative pin set. The kind of objects you keep. Not just wear.
Christopher Moltisanti, in the Flesh
This is the part most coverage glossed over.
Getting Michael Imperioli to front the campaign was not a brand stunt. It was the point of the whole thing. Imperioli played Christopher Moltisanti across six seasons of The Sopranos — one of the show’s most contradictory characters, a man who wanted to be a movie director while working as a mob enforcer. In the collection, that exact detail gets its own tee: a graphic pulled from Cleaver, Christopher’s in-show horror film spec script.
That is not coincidence. That is Fieg reading the text and deciding to put the most layered, most self-aware detail of the whole show onto a piece of clothing. There’s a Cleaver tee. A photo tee. A black and red letterman jacket with Bada Bing! branding across the back. Imperioli wore all of it. In dark sunglasses, in pleated slacks, looking exactly like he never left New Jersey.
What strikes me most here is how much trust that takes. You don’t call Michael Imperioli for a routine merch drop. You call him because you want people to feel something real.
This Isn’t the First Time
This is not Kith Sopranos’s first trip through the Lincoln Tunnel.
Fieg and HBO started working together on Sopranos-branded apparel back in 2021, with a smaller capsule that included co-branded logo tees. A standalone Fall 2022 Kith tee followed after that. The 2025 collection is the third time Kith has gone back to this world — and by far the most complete version of it.
The relationship between Fieg and Imperioli goes even further. In 2017, Kith used Imperioli as a model for a collab with Bergdorf Goodman — the luxury department store on Fifth Avenue. That was eight years ago. The fact that Imperioli keeps showing up for these projects tells you something about how seriously both men take the source material.
Kith Sopranos’s 2025 Kithmas season was built on exactly this kind of casting logic. Jason Alexander fronted the Kith x Yankees collab. Ghostface Killah and Raekwon modeled the Clark’s collection. Paul Pogba headlined the adidas football drop. Every campaign had a face that meant something to the subject. Fieg doesn’t hire celebrities for attention. He hires people who are the story.
Why Sopranos, Why Now
The Sopranos premiered in 1999. Tony Soprano died — or didn’t — in 2007. The show has been off air for nearly 20 years. And yet here we are, in 2025, with one of the year’s most talked-about fashion drops built entirely around it.
There’s a real reason for that. The Sopranos didn’t just age well. It became the standard by which every television drama after it gets measured. Every prestige drama that followed — every anti-hero, every morally collapsed protagonist, every family torn apart by money and silence — owes something to what David Chase built in New Jersey. The show is currently streaming on Max, and its viewing numbers have stayed steady for years. New audiences keep finding it.
Streetwear understood this before legacy fashion did. The Bada Bing! on a varsity jacket isn’t just nostalgia. It’s a claim. Wearing that jacket says: I know what this is, I know why it matters, and I’m carrying it forward.
Fieg has always understood that clothes can hold culture. His best collaborations — the ones people still talk about — are the ones where the brand he’s working with has an actual story. Not just a logo. A story. The Sopranos has one of the best stories in American television history.
That’s an offer you don’t turn down.
What the Capsule Actually Says
The Kith Sopranos drop is not the loudest thing Kith has done. It’s not even the biggest thing in their 2025 holiday lineup on paper. But it is the most considered — and that’s exactly why people responded to it.
Fieg has always been better at this than most people in fashion: knowing when to step back and let the source material lead. The Sopranos already has gravity. The clothes don’t need to fight for attention. They just need to be worth wearing. And mostly, they are.
A brass Zippo lighter engraved with Bada Bing! branding. A Cleaver tee modeled by the man who played the character who wrote Cleaver. A letterman jacket you could wear to a family dinner in New Jersey and absolutely not explain.
The Sopranos ends on a cut to black. Kith gave it an outfit instead.
Subscribe to our fashion newsletter for drop alerts.
Stay informed with the latest news, in-depth analysis, entertainment, technology, sports and exclusive insights like Kith Sopranos, Gordon Ramsay, Bowen Yang, and David Movie. Visit Buzz Explained for more top stories, updates, and expert coverage from all around the world!
