Kith Sopranos collaboration drops December 22, 2025, featuring Michael Imperioli in campaign, varsity jackets with Bada Bing! graphics, and $45 pin sets—marking the first time the 1999 HBO series enters high-fashion streetwear through Kith’s Monday Program.
Key Takeaways
- Release date: December 22, 2025 at 11am EST via Kith stores, online, and app
- Michael Imperioli stars in campaign—reprises Christopher Moltisanti role for lookbook
- Varsity jackets, hoodies, vintage tees feature characters like Adriana, Paulie, Carmela
- Graphics pay homage to Satriale’s Pork Store and Bada Bing! Gentlemen’s Club
- Home goods include Zippo lighters, ceramic mugs, keychains for $45
- Part of Kith Monday Program—weekly drops that sell out within minutes
- The Sopranos streaming on HBO Max as show approaches 30th anniversary
Kith for The Sopranos Collection Breakdown
When Streetwear Meets Mob Culture
Kith Sopranos, the New York-based streetwear brand founded by Ronnie Fieg in 2011, has built its reputation on high-profile entertainment collaborations. The Sopranos, which premiered in 1999 and revolutionized television storytelling, remains HBO’s most iconic series nearly 30 years later.
This marks the first time The Sopranos has entered the luxury streetwear space through Kith’s Monday Program—a weekly drop series known for selling out within minutes. The collection arrives as the show experiences renewed popularity through streaming and upcoming anniversary celebrations.
The collaboration features classic Kith silhouettes reimagined with Sopranos-specific artwork, including frames drawn directly from show scenes. Characters like Adriana, Paulie Walnuts, Carmela, and Dr. Melfi appear alongside fictional locations that became cultural landmarks.
Michael Imperioli’s Meta Campaign Role
Actor Michael Imperioli, who played Christopher Moltisanti throughout the series’ six-season run, stars as the face of the campaign.
The lookbook features Imperioli wearing pieces that include his own face as Tony Soprano’s protégé—a self-referential nod that fans are already obsessing over. This meta approach bridges the gap between the show’s New Jersey roots and Kith’s Manhattan streetwear aesthetic.
Kith Sopranos’s official Instagram post on December 20 garnered 24,000 likes and 435 comments within 24 hours, with fans praising the authentic casting choice.
Fan Reactions: “An Offer You Can’t Refuse”
Streetwear enthusiasts and Sopranos fans flooded social media with reactions:
Instagram user @kith posted: “Kith Sopranos for The Sopranos We reprised our partnership with HBO® to create a custom capsule”
Reddit user Rabsus commented: “I love The Sopranos. Kith, less so, and this collab kind of sums up why. Kith is now so big they can collaborate with anyone, but it rarely feels special anymore”
Another fan responded: “If you’re aiming to emulate the style of the characters from the show, consider rummaging through your uncle’s wardrobe or visiting a thrift store like Goodwill”
The collection’s premium pricing—$95 for hoodies, $350 for varsity jackets—has sparked debate about accessibility versus exclusivity.
Bridging Two Cultural Worlds
This collaboration represents more than merchandise—it’s a cultural bridge between television’s golden age and contemporary fashion.
For Kith Sopranos: The partnership solidifies its position as the premier brand for entertainment collaborations, following successful drops with The Lord of the Rings, Harry Potter, and Star Wars.
For The Sopranos: It introduces the 26-year-old series to Gen Z consumers who may have discovered it through TikTok clips and streaming recommendations.
For Fashion: The collection taps into the “mob wife aesthetic” trending on social media, where younger audiences romanticize early 2000s Italian-American style.
Industry analysts note that entertainment-fashion collaborations have grown 340% since 2020, with Kith Sopranos leading the charge.
Why This Collaboration Works
Timing is perfect: The collection drops during holiday shopping season when consumers seek unique gifts, and as The Sopranos approaches its 30th anniversary in 2029.
Authenticity matters: Using Michael Imperioli rather than a random celebrity adds credibility that resonates with hardcore fans.
Nostalgia sells: The show’s iconic imagery—Satriale’s, Bada Bing!, the orange juice carton—translates perfectly to streetwear graphics.
Scarcity drives demand: As part of the Monday Program, items will likely sell out within hours, creating FOMO and resale value.
Cross-demographic appeal: The collection attracts both streetwear collectors and Sopranos superfans, two passionate communities.
What’s Next: Future Drops and Anniversaries
The Kith Sopranos for The Sopranos collection launches December 22, 2025 at 11am EST across all Kith channels.
Future Plans:
- Potential restock: Kith Sopranos may release additional inventory if initial drop sells out (likely)
- Anniversary merchandise: HBO is planning 30th anniversary celebrations for 2029, potentially including more fashion collaborations
- Streaming boost: All episodes available on HBO Max for new viewers discovering the show through this collaboration
Kith Sopranos’s next Monday Program drops remain unannounced, but insiders suggest more entertainment partnerships are planned for 2026.
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