Apple and fashion house ISSEY MIYAKE have unveiled the iPhone Pocket: a premium, 3D-knitted carrying accessory for iPhone users worldwide. Available November 14, 2025, this limited-edition wearable blends fashion with technology for a truly global audience.
Key Takeaways
- Limited-edition iPhone Pocket launches November 14 in US, UK, France, Italy, Japan, South Korea, Singapore, Taiwan, Hong Kong, and Greater China
- Short strap version: $149.95 (eight colors: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, Black)
- Long strap crossbody version: $229.95 (three colors: Sapphire, Cinnamon, Black)
- Stretches to fit all iPhone models, AirPods, cards, and small daily essentials
- Only available at select Apple Stores and apple.com in launch countries
Table of Contents
What’s the iPhone Pocket?
On November 14, iPhone users in North America, Europe, and Asia can buy Apple’s new iPhone Pocket. Designed in collaboration with Japan’s ISSEY MIYAKE, this 3D-knitted pouch brings high fashion to smartphones. Two strap options mean it can be worn on the wrist, crossbody, or attached to bags—making it both stylish and versatile.
Design, Features & Variants
The iPhone Pocket features a flexible 3D-knit fabric with an open ribbed structure—so you can see your phone screen peek through without taking it out. The stretchy material fits not only iPhones but also AirPods and other everyday items. The short strap option comes in eight bold colors, while the long version comes in three classic shades.
| Variant | Price (USD) | Colors | Wear Style |
|---|---|---|---|
| Short strap | $149.95 | Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, Black | Wrist, bag, handheld |
| Long strap | $229.95 | Sapphire, Cinnamon, Black | Crossbody, sling |
Reactions & Industry Insight
“This iPhone Pocket is about reinventing how people carry their most essential digital tool. It’s both a statement and a solution,” said a designer at the launch event. Apple’s push into fashion with ISSEY MIYAKE—famed for creating Steve Jobs’ iconic black turtleneck—signals a blend of tech and couture not seen in earlier accessories.
“Apple has taken everyday tech and turned it into wearable art. It’s stylish, but also surprisingly practical,” — Tech Style Magazine reviewer
Why It Matters Globally
The iPhone Pocket’s global rollout makes it clear: Apple is targeting trend-conscious users who want their phones to be part of their personal style. The product is a leap beyond utility; it turns an iPhone into a wearable fashion statement, reflecting a $27+ billion accessories market poised to grow much further.
Analysis: Is It Hype or the Future of Accessories?
While priced higher than a typical case, the iPhone Pocket’s unique design, designer branding, and functionality could make it a must-have for collectors and trendsetters. Exclusive, limited-release status is likely to drive initial sales and social media buzz worldwide.
Eco-Friendly Materials & Sustainability
The iPhone Pocket isn’t just about looks—it’s also crafted with sustainability in mind. Apple and ISSEY MIYAKE use high-quality, recycled polyester in the 3D-knitted fabric, ensuring the accessory is durable while reducing environmental impact. The production process minimizes fabric waste compared to traditional manufacturing, aligning with Apple’s global goal to be carbon-neutral across its supply chain by 2030.
What’s Next for Fashion-Tech?
The iPhone Pocket is a first in many ways—but industry watchers expect more Apple fashion collaborations. As accessories become luxury statements, this release might be the start of a broader tech-meets-fashion wave from Apple and other global giants.
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Source: Launch details verified via Apple.com and international tech media reports.
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